For Bloggers, Know Your Audience
I was sitting around wondering who visits this website and realized that it’s been a while since I ran some reports. I believe that knowing your audience will help you bring in more readers by understanding what technologies they use and what they are interested in.
Now how do you get to know your reader? I don’t have a solid solution to this but I do look at a couple of things on this blog.
Here’s a list of what I look at:
- The most viewed page.
- Search results that point here.
- Web browsers used.
- Operating systems used.
I have the results of the first 2 items in my blog reports. I then use Google analytics to review the web browsers and operating systems used.
Why is this important? It helps me understand what technologies are used to view this page. Unfortunately, people are still using Internet Explorer to view this page and what’s more unfortunate is that this website is not 100% Internet Explorer compatible.
Knowing the operating system is somewhat helpful for me because every once in a while I’ll write a technology tool article that helps people with things like Microsoft Office or other software. It’s good to know that I should concentrate more on Windows systems than the others.
There goes my random thought for the day. Oh, the interesting part. Chrome is becoming a more frequently used web browser. The last time I ran this report (about a year ago), Firefox was the leader in browsers.