We’ve all heard the interchangeable words used by marketing departments the world over to sell their brand. At this point, most people have consumed at least 100 hours of marketing material if they’re into their adult years, and that might be passive or active. For this reason, we’re expertly good at tuning it out.
For this reason, companies and organizations all over the world are doing their best to cut through this noise, especially in a world where AI generation is making many brands sound the same. But how can you sell a brand without buzzwords or exaggerated promises? Is it possible to be relatively modest and still gain the attention you need for success?
We believe it could be, but it’s essential to be mindful of your approach. In this guide, we’ll help you do that:
Show Your Value Clearly
It’s simple really. Just show what you have to offer and how it helps. Explain how it fixes real problems for your customers. Use simple words that anyone can grasp. Don’t say you’re “revolutionizing the industry“ – just describe your features and why they matter. If you have numbers showing how you’ve helped others, share them in a way that makes sense. People trust brands that talk like normal humans. It might seem too simple, but if you’re open about what you offer, you’ll attract customers who actually need what you’re selling. This method might not grab everyone’s attention, but it will connect with the people who matter – your target audience.
Use Compounding Social Proof
If you get happy customers to share their stories on social media, write reviews on your site, and create their own content about your product, you’ve done more than anything a biased marketer could suggest. When potential buyers see lots of real people praising your brand, it creates a snowball of trust. In other words, let your customers do the talking for you. Their genuine experiences mean more than any marketing text out there. Sure, you can undoubtedly balance this with helpful delivery methods, but ultimately, these efforts will give you the confidence you’re looking for.
Use Each Platform To Its Strengths
Remember that each platform and product is different, which is why franchise marketing strategies will often be so different, despite the similarity of the franchised value being offered. If you adjust your content to fit each platform’s audience and utility, you’ll have an excellent place to start.
For example, on LinkedIn, talk about professional insights and industry trends. For Instagram, make neat, sharp posts that show your product in action. Use Twitter for quick updates, customer service, and joining relevant talks. YouTube works well for detailed how-to or behind-the-scenes looks at your company. This allows you to curate a helpful marketing message with disparate elements that feed into a more comprehensive but unified campaign.
With this advice, you’ll be sure to sell a brand without those buzzwords or false promises holding you back. This in itself can feel like a revolution after trying to copy everyone else in your field for so long.
