There will always be a demand for tradespeople like plumbers, electricians, painters, mechanics, and builders. But there is also a lot of competition out there. Building a strong brand can help you to stand out from the crowd. Your commitment to a brand can also show a certain level of credibility. Therefore, it’s worth doing some brand-building.
But just how do you build a successful brand as a tradesperson? This post outlines some of the steps worth taking.
Start with the basics
A good brand is composed of several ingredients, including a memorable company name, a striking logo, and potentially an identifiable color scheme. Start by coming up with a company name if you haven’t got one already. Then choose your logo and color scheme. There are logo-generating tools you can find online, although you may prefer to hire a graphic designer.
Build a website
A website is the most important marketing platform that your company needs. Start by finding a domain name that closely links to your company name. Then, consider whether to build your website yourself or hire a website developer to do it for you. Website builders are the cheapest option and can allow you to use templates that you can fill in. Hiring a website developer is more expensive, but you can create a more unique website. Try to incorporate your logo and color scheme into your website’s design.
Create social media pages
While many people will find your business through your website, social media could also be a great platform for advertising your business. You may even be able to show off some of your work here with customers’ permission. Facebook, Instagram, X (Twitter), and TikTok are the most popular social networks right now. You don’t need accounts on each of them, but it’s worth being on a social media platform.
Design a professional uniform
Wearing a branded uniform can allow customers to easily identify you, and it can also help you look more professional. This could incorporate your logo and potentially your brand color scheme. There are sites online that allow you to design custom uniforms. Order enough uniforms for you and any staff you have.
Wrap your company vehicle
Vehicle wraps involve wrapping your vehicle in a thin layer of plastic. This can have your logo and, company and information printed on it to help customers identify you and to advertise your business on the road. Vehicle wrapping is cheaper than painting your logo directly on the side of the vehicle, and it’s also more easily removable if you want to sell your vehicle.
Print off some business cards
Business cards are a form of paper advertising that is still effective. If you meet someone who could potentially be a customer and you need to exchange contact details quickly, a business card is one of the simplest and most professional ways to do it. This card could contain your logo and brand colours, as well as key information like your phone number, email address and website address (you could even print a QR code)..
Improve your emails
You can also make your emails look more professional by sending them from a custom email address. Including an email signature with your company name, contact details, and logo can also make you look more professional.
